A handcrafted online experience for a maker of timeless pieces
Helen Swan is a Scottish jeweller whose work blends craftsmanship, creativity, and individuality. She needed a website that could do the same.
Helen’s old site didn’t quite reflect who she was—or how beautiful her work is. It lacked personality, clarity, and ease of use. When she came to us, she wanted something simple, elegant, and distinctly her.
What She Needed
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A refreshed online presence that reflected her brand and aesthetic
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A platform to showcase and sell her jewellery collections
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A way to introduce new visitors to her story and creative process
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A simple, user-friendly experience—for both shoppers and Helen herself
What We Made
We built a site that feels like stepping into a curated gallery. The design is minimal and graceful, with soft whitespace and gentle interactions that let Helen’s pieces take the spotlight.
From browsing to checkout, everything is seamless. We added an easy-to-manage shop and structured the site to highlight Helen’s collections, one-of-a-kind commissions, and the artistry behind it all. Every image and word is carefully chosen to reflect her voice and values.
This is more than an online store. It’s an invitation to slow down, explore, and connect with the maker behind the work.
The Result
Helen’s new site is elegant, approachable, and entirely hers. It supports her as a creative business owner—making it easy to sell, easy to share, and easy for customers to fall in love with her work.
“I finally have a website that feels like me. It’s beautiful, simple, and easy for people to use—exactly what I was hoping for.”
— Helen Swan
Whether it’s a gift, a commission, or a little something for yourself, her customers now have a better way to discover pieces that mean something—and a better sense of the artist who made them.
