Fellow entrepreneurs and business owners, when you are starting to form your digital identity, one questions worth considering is : “Do I need to love my website?” As someone who’s been in the
The Purpose of Your Website
Your website should reflect your unique selling point and align with your business goals. Whether you’re aiming to provide information, sell products, engage with customers, or establish credibility, your website needs to cater to these objectives.
It’s All About the Client
A great place to start is to create detailed avatars of your ideal customers. Take on a detective role and find out all about them:
- What do they do?
- Where do they hang out online?
- What are their preferences when it comes to content—do they prefer text, images, videos, or maybe even cartoons?
By understanding these nuances, you can
Where do I find this information?
If you have already made any sales…..look at the people you loved to work with and who love to buy from you. Dig into who they are and find common characteristics.
If you are just starting out, then you need to do some market research if you haven’t already done so. After all, having a product or service does not mean that you have a viable business. You need to know that you are solving the problem of your clients.
One way to do this is to set up some questionnaires. These are great because they can give you loads of helpful information about the type of person who is looking to buy what you want to sell. Dont forget to ask their permission to add them to your email list. in return for their quiz score!
Customer Preferences and Interaction
Once you’ve got a clear picture of your ideal client, it’s time to dig into how they prefer to interact with you. Do they like detailed articles, quick videos, or interactive content? Ensure your website features these elements prominently. It’s about focusing on what will engage and convert your visitors.
Your Website and Marketing Plan
It’s also essential to understand the different touchpoints your customers need before they make a purchase. On average, it takes 8-12 or more, positive interactions before someone is
Planning Your Visual Identity
For example, if you are producing organic, natural beauty products then your brand may be best suited to use light colours, clean lines and soft imagery. However, if you are a Warhammer gaming stockist, your brand might be more dark backgrounds and mythical creatures.
So, understanding the preferences of your future customers is so much more important than indulging our own preferences.
Go for it!
Once you have your ideal client avatar, your visual identity and your marketing plan in place, you are in a great place to start the next phase of getting ready to build your new website.