Buttered Host - Websites, SEO & Marketing

Do I need to love my web design?

February 26, 2024

By Gill Wilson

February 26, 2024

Fellow entrepreneurs and business owners, when you are  starting to form your digital identity, one questions worth considering is : “Do I need to love my website?” As someone who’s been in the web design game since the 90s, let me tell you—it’s not as straight forward as your would think.  There are a number of foundational areas that you need to address before you dive into creating  a website.

The Purpose of Your Website

First things first, why do you want a website? Is it to boost sales, build credibility, or perhaps both, or something else? Understanding your website’s purpose is crucial because it sets the foundation for everything else. As Simon Sinek famously said, “Start with Why.”

Your website should reflect your unique selling point and align with your business goals. Whether you’re aiming to provide information, sell products, engage with customers, or establish credibility, your website needs to cater to these objectives.

A person working at a creative workstation filled with colorful tools and materials designs a website layout on paper and a computer.

It’s All About the Client

One of the most common mistakes business owners make is designing their website based on their personal preferences, however, and here is the shocker……. your website isn’t for you—it’s for your ideal client. To create a site that resonates with them, you need to know who they are.

A great place to start is to create detailed avatars of your ideal customers. Take on a detective role and find out all about them:

  • What do they do?
  • Where do they hang out online?
  • What are their preferences when it comes to content—do they prefer text, images, videos, or maybe even cartoons?

By understanding these nuances, you can tailor your website to meet your ideal client’s needs and preferences.

Where do I find this information?

If you have already made any sales…..look at the people you loved to work with and who love to buy from you.  Dig into who they are and find common characteristics.

If you are just starting out, then you need to do some market research if you haven’t already done so.  After all, having a product or service does not mean that you have a viable business.  You need to know that you are solving the problem of your clients.

One way to do this is to set up some questionnaires.  These are great because they can give you loads of helpful information about the type of person who is looking to buy what you want to sell.  Dont forget to ask their permission to add them to your email list. in return for their quiz score!

Customer Preferences and Interaction

Once you’ve got a clear picture of your ideal client, it’s time to dig into how they prefer to interact with you. Do they like detailed articles, quick videos, or interactive content? Ensure your website features these elements prominently. It’s about focusing on what will engage and convert your visitors.

Your Website and Marketing Plan

Before you start building or revamping your website, have a solid marketing plan in place. Think about the journey you want your customers to take, from discovering your site to making a purchase. What social media platforms will you use? What actions do you want visitors to take when they land on your site?

It’s also essential to understand the different touchpoints your customers need before they make a purchase. On average, it takes 8-12 or more, positive interactions before someone is ready to buy from you. Make sure your website, emails, videos, podcasts and socials work together to create these touchpoints.

Planning Your Visual Identity

Ensure yourbranding is not only reflective of you and your business, but the needs and wants of your preferred customers.

For example, if you are producing organic, natural beauty products then your brand may be best suited to use light colours, clean lines and soft imagery.  However, if you are a Warhammer gaming stockist, your brand might be more dark backgrounds and mythical creatures.

So, understanding the preferences of  your future customers is so much more important than indulging our own preferences.

A computer screen displaying a website for "Organic Beauty" products featuring various skincare items and botanical illustrations.
However, if your business is also your passion then it is likely that there will be a great deal of overlap between your and your ideal clients’ preferences, which is great!  But….if there isn’t that overlap….remember your website is not for you!!

Go for it!

Once you have your ideal client avatar, your visual identity and your marketing plan in place, you are in a great place to start the next phase of getting ready to build your new website.    

A bread with a heart in the middle.
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